We’d love to share with you the story behind our business name – Nudge Forward. Even though it’s a new business (founded in 2022) in a busy executive and leadership coaching space, we want to share the story behind the name along with our provenance.
Around 15 years ago, Nudge founder and leader, Sally Dhillon, was studying organisational psychology at Oxford with her wonderful teacher and mentor, Rosemary Napper.
Sally had been working as an Executive Coach and HR consultant for a few years by then and here’s what happened…
“Rosemary challenged me that my business name just didn’t fit – didn’t fit who I was – didn’t fit with her experience of me and the work I was doing.”
This led to much pondering over the vital question: “Is there even anything in a name?”
Rosemary gave Sally direct feedback about her then business name being too cold and motionless. It was called … drumroll …. Talent Solutions. She’d chosen this name because, at the time, it seemed forward-thinking and progressive … but Rosemary was right – it was missing motion, warmth and optimism.
“It was missing the essence of me and my purpose.”
After various creative brainstorming sessions (and sleepless nights) Sally hit on Nudge – it felt like a truer expression of what she does when she’s working with individuals and groups …. nudging them on to achieve their goals.
But then … Sally’s Nudge business took a hiatus … (Hey, if pop bands can do it, her coaching business could!)
A rather long hiatus over the last 12 years whilst she focused on raising her girls and running Career-Mums social enterprise. However, earlier this year, Sally decided to wind down her previous business: Career-Mums, where she worked with and inspired hundreds of parents in their careers, deciding now was the time to return to coaching!
“I always knew I’d return to executive and leadership coaching.”
After all, the parents Career-Mums have been working with are all leaders in their own right – leading themselves, leading their families and leading at work.
Leadership is an attitude.
We believe leadership is an attitude. It’s something that can be learned, developed, and strengthened. It’s available to us all – to enable us to take charge and be in control of our own lives – at home and at work.
Over the years, Sally has continued to invest in her professional development as a Coach and as a Leader. This includes volunteering in numerous leadership roles as well as co-founding Career-Mums and its sister company CM Talent (which continues to be ably led by Nishi Mehta).
So it doesn’t really feel like a hiatus.
During 2022, we’ve been working on a fresh aspirational new look for Nudge.
“Building a team around me, defining our core values and service proposition whilst starting to work with some wonderful leaders – nudging them to achieve their extraordinary outcomes through our 1:1 coaching programmes. I’m thrilled to be on this new chapter of my professional life, and I’d love you to come along with me.”
We would love to hear what you think of the new Nudge branding – let us know via email.
And do you know what happened to Talent Solutions? LinkedIn has made good use of this name over the years (just a shame we’d not trademarked it, eh?)
Call to action
To receive Nudges our regular email full of inspiration for leaders of all levels sign up here.
Schedule a call to chat about your leadership development needs.